Nowadays SMM is one of the best cocktail sources to drive traffic to your website. A corporate information relayed as an important advice is more or less a resonating knowledge material as it originates from another party which is considered to be a reliable source.
It is the cheapest and pays dividends through viewers. A good website and product will not serve all the purpose until it is popularized. via many channels Eg.SEO, Blogs, Social Media websites.
ROLE OF SOCIAL MEDIA MARKETING?
Increasing visitors and their activities
Rate of conversion
No. of visitors that hit website Ad management, expansion and tracking potential customers Increasing brand loyalty bus. Expansion
Segmenting target customers
Promoting products and services.